Integrating Media Selection and Media Effects Using Decision Theory

Media Effects: Theory and Research.

This review analyzes trends and commonalities among prominent theories of media effects. On the basis of exemplary meta-analyses of media effects and bibliometric studies of well-cited theories, we identify and discuss five features of media effects theories as well as their empirical support. Each of these features specifies the conditions under which media may produce effects on certain types...

the differential effects of debate and media analysis as relate to enhancing efl learners critical thinking ability and writing performances

critical thinking ability has an important role in education. accordingly, scholars around the world are searching for new ways for teaching and improving students critical thinking ability. in line with the studies in efl contexts supporting the positive relationship between critical thinking and writing performances, this study investigated the differential effects of halverson’s critical thi...

Media selection theory for global virtual teams

This study proposes a behavioral complexity theory for media selection in global virtual teams. This theory captures multiple contingencies into one holistic approach. Unlike existing linear and mechanistic theories of media selection, this heuristic theory moves away from the universal models that were previously proposed. The behavioral complexity theory assumes ambiguity, complexity, and a n...

Social Cognitive Theory and Mass Media Effects

Integrating Theoretical Traditions in Media Effects: Using Third-Person Effects to Link Agenda-Setting and Cultivation

In an earlier period of mass communication research, scholars were more adventuresome in advancing ‘‘new’’ theories and less hesitant to ‘‘create’’ theory. The 1970s, in particular, bore witness to the emergence of several such theories—from the knowledge gap and agenda-setting to cultivation. Scholars have generated substantial literatures elaborating work in these and other traditions. Those ...